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Publication details

Document type
Journal articles

Document subtype
Full paper

Title
Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis

Participants in the publication
Minh T.H. Le (Author)
Thao K. Nguyen (Author)
Robert McClelland (Author)
Dep. Informática
 LASIGE
 Pedro Antunes (Author)
Dep. Informática
 LASIGE
 Nguyen Hoang Thuan (Author)

Date of Publication
2025-03-13

Where published
Asia Pacific Journal of Marketing and Logistics

Publication Identifiers
ISSN - 1355-5855

Publisher
Emerald

Document Identifiers
DOI - https://doi.org/10.1108/apjml-11-2024-1661
URL - https://doi.org/10.1108/apjml-11-2024-1661

Rankings
SCIMAGO Q1 (2023) - 0.961 - Business and International Management
SCOPUS Q1 (2023) - 7.9 - Business and International Management
Google Metrics (2025) - 60


Export

APA
Minh T.H. Le, Thao K. Nguyen, Robert McClelland, Pedro Antunes, Nguyen Hoang Thuan, (2025). Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis. Asia Pacific Journal of Marketing and Logistics, ISSN 1355-5855. eISSN . https://doi.org/10.1108/apjml-11-2024-1661

IEEE
Minh T.H. Le, Thao K. Nguyen, Robert McClelland, Pedro Antunes, Nguyen Hoang Thuan, "Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis" in Asia Pacific Journal of Marketing and Logistics, 2025. 10.1108/apjml-11-2024-1661

BIBTEX
@article{64784, author = {Minh T.H. Le and Thao K. Nguyen and Robert McClelland and Pedro Antunes and Nguyen Hoang Thuan}, title = {Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis}, journal = {Asia Pacific Journal of Marketing and Logistics}, year = 2025, }