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Detalhes Referência

Tipo
Artigos em Revista

Tipo de Documento
Artigo Completo

Título
Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis

Participantes na publicação
Minh T.H. Le (Author)
Thao K. Nguyen (Author)
Robert McClelland (Author)
Dep. Informática
 LASIGE
 Pedro Antunes (Author)
Dep. Informática
 LASIGE
 Nguyen Hoang Thuan (Author)

Data de Publicação
2025-03-13

Suporte
Asia Pacific Journal of Marketing and Logistics

Identificadores da Publicação
ISSN - 1355-5855

Editora
Emerald

Identificadores do Documento
DOI - https://doi.org/10.1108/apjml-11-2024-1661
URL - https://doi.org/10.1108/apjml-11-2024-1661

Identificadores de Qualidade
SCIMAGO Q1 (2023) - 0.961 - Business and International Management
SCOPUS Q1 (2023) - 7.9 - Business and International Management
Google Metrics (2025) - 60


Exportar referência

APA
Minh T.H. Le, Thao K. Nguyen, Robert McClelland, Pedro Antunes, Nguyen Hoang Thuan, (2025). Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis. Asia Pacific Journal of Marketing and Logistics, ISSN 1355-5855. eISSN . https://doi.org/10.1108/apjml-11-2024-1661

IEEE
Minh T.H. Le, Thao K. Nguyen, Robert McClelland, Pedro Antunes, Nguyen Hoang Thuan, "Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis" in Asia Pacific Journal of Marketing and Logistics, 2025. 10.1108/apjml-11-2024-1661

BIBTEX
@article{64784, author = {Minh T.H. Le and Thao K. Nguyen and Robert McClelland and Pedro Antunes and Nguyen Hoang Thuan}, title = {Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis}, journal = {Asia Pacific Journal of Marketing and Logistics}, year = 2025, }