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Publication details

Document type
Conference papers

Document subtype
Full paper

Title
The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten

Participants in the publication
José Paulo Marques dos Santos (Author)
Hugo Ferreira (Author)
Dep. Física
IBEB - Instituto de Biofísica e Engenharia Biomédica
Joaquim Reis (Author)
Diana Prata (Author)
Sofia Pereira Simões (Author)
Inês Drummond Borges (Author)

Date of Publication
2019-11-29

Event
Marketing and Smart Technologies,Smart Innovation, Systems and Technologies

Publication Identifiers
ISSN - 2190-3018,2190-3026
ISBN - 9789811515637,9789811515644

Publisher
Springer Singapore

Number of pages
16
Starting page
202
Last page
218

Document Identifiers
DOI - https://doi.org/10.1007/978-981-15-1564-4_20
URL - http://dx.doi.org/10.1007/978-981-15-1564-4_20


Export

APA
José Paulo Marques dos Santos, Hugo Ferreira, Joaquim Reis, Diana Prata, Sofia Pereira Simões, Inês Drummond Borges, (2019). The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten. Marketing and Smart Technologies,Smart Innovation, Systems and Technologies, 202-218

IEEE
José Paulo Marques dos Santos, Hugo Ferreira, Joaquim Reis, Diana Prata, Sofia Pereira Simões, Inês Drummond Borges, "The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten" in Marketing and Smart Technologies,Smart Innovation, Systems and Technologies, , 2019, pp. 202-218, doi: 10.1007/978-981-15-1564-4_20

BIBTEX
@InProceedings{44168, author = {José Paulo Marques dos Santos and Hugo Ferreira and Joaquim Reis and Diana Prata and Sofia Pereira Simões and Inês Drummond Borges}, title = {The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten}, booktitle = {Marketing and Smart Technologies,Smart Innovation, Systems and Technologies}, year = 2019, pages = {202-218}, address = {}, publisher = {Springer Singapore} }