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APA
José Paulo Marques dos Santos, Hugo Ferreira, Joaquim Reis, Diana Prata, Sofia Pereira Simões, Inês Drummond Borges, (2019). The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten. Marketing and Smart Technologies,Smart Innovation, Systems and Technologies, 202-218
IEEE
José Paulo Marques dos Santos, Hugo Ferreira, Joaquim Reis, Diana Prata, Sofia Pereira Simões, Inês Drummond Borges, "The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten" in Marketing and Smart Technologies,Smart Innovation, Systems and Technologies, , 2019, pp. 202-218,
doi: 10.1007/978-981-15-1564-4_20
BIBTEX
@InProceedings{44168,
author = {José Paulo Marques dos Santos and Hugo Ferreira and Joaquim Reis and Diana Prata and Sofia Pereira Simões and Inês Drummond Borges},
title = {The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten},
booktitle = {Marketing and Smart Technologies,Smart Innovation, Systems and Technologies},
year = 2019,
pages = {202-218},
address = {},
publisher = {Springer Singapore}
}