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Detalhes Referência

Tipo
Artigos em Conferência

Tipo de Documento
Artigo Completo

Título
The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten

Participantes na publicação
José Paulo Marques dos Santos (Author)
Hugo Ferreira (Author)
Dep. Física
IBEB
Joaquim Reis (Author)
Diana Prata (Author)
Dep. Física
IBEB
Sofia Pereira Simões (Author)
Inês Drummond Borges (Author)

Data de Publicação
2019-11-29

Evento
Marketing and Smart Technologies,Smart Innovation, Systems and Technologies

Identificadores da Publicação
ISSN - 2190-3018,2190-3026
ISBN - 9789811515637,9789811515644

Editora
Springer Singapore

Número de Páginas
16
Página Inicial
202
Página Final
218

Identificadores do Documento
DOI - https://doi.org/10.1007/978-981-15-1564-4_20
URL - http://dx.doi.org/10.1007/978-981-15-1564-4_20


Exportar referência

APA
José Paulo Marques dos Santos, Hugo Ferreira, Joaquim Reis, Diana Prata, Sofia Pereira Simões, Inês Drummond Borges, (2019). The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten. Marketing and Smart Technologies,Smart Innovation, Systems and Technologies, 202-218

IEEE
José Paulo Marques dos Santos, Hugo Ferreira, Joaquim Reis, Diana Prata, Sofia Pereira Simões, Inês Drummond Borges, "The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten" in Marketing and Smart Technologies,Smart Innovation, Systems and Technologies, , 2019, pp. 202-218, doi: 10.1007/978-981-15-1564-4_20

BIBTEX
@InProceedings{44168, author = {José Paulo Marques dos Santos and Hugo Ferreira and Joaquim Reis and Diana Prata and Sofia Pereira Simões and Inês Drummond Borges}, title = {The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten}, booktitle = {Marketing and Smart Technologies,Smart Innovation, Systems and Technologies}, year = 2019, pages = {202-218}, address = {}, publisher = {Springer Singapore} }