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APA
Jose Paulo Marques dos Santos, Marisa Martins, Hugo Alexandre Ferreira, Joana Ramalho, Daniela Seixas, (2016). Neural imprints of national brands versus own-label brands. Journal of Product & Brand Management, 25, 184-195. ISSN 1061-0421. eISSN . http://dx.doi.org/10.1108/jpbm-12-2014-0756
IEEE
Jose Paulo Marques dos Santos, Marisa Martins, Hugo Alexandre Ferreira, Joana Ramalho, Daniela Seixas, "Neural imprints of national brands versus own-label brands" in Journal of Product & Brand Management, vol. 25, pp. 184-195, 2016.
10.1108/JPBM-12-2014-0756
BIBTEX
@article{39042,
author = {Jose Paulo Marques dos Santos and Marisa Martins and Hugo Alexandre Ferreira and Joana Ramalho and Daniela Seixas},
title = {Neural imprints of national brands versus own-label brands},
journal = {Journal of Product & Brand Management},
year = 2016,
pages = {184-195},
volume = 25
}