BIBLIOS

Document type
Book chapters


Title
How to Succeed in Marketing Marine Natural Products for Nutraceutical, Pharmaceutical and Cosmeceutical Markets

Participants in the publication
Ricardo Calado (Author)
Miguel Costa Leal (Author)
Helena Gaspar (Author)
Susana Santos (Author)
Centro de Química e Bioquímica, Faculdade de Ciências da Universidade de Lisboa
Dep. Química e Bioquímica
António Marques (Author)
Maria Leonor Nunes (Author)
Helena Vieira (Author)
Unidade de I&D e Inovação
BioISI

Summary
The marine ecosystem shelters a vast number of macro and/ or microorganisms that have developed unique metabolic skills to survive in diverse and hostile habitats. These strategies often result in the biosynthesis of an array of secondary metabolites with specific activities and functions in the cellular context. Several metabolites can give origin to high-value commercial products for nutraceutical, pharmaceutical and cosmeceutical markets, amongst others. This chapter outlines those industries paths for marketing marine natural products (MNP), from discovery and development up to final product marketing. Focus is given on compounds that successfully reached the market and particularly, the approaches employed by the nutraceutical, pharmaceutical, and cosmeceutical companies that succeeded in marketing those products. Some key failures in each market segment are analysed, allowing lessons to be learned and key hurdles to be avoided in MNP development. The main challenges faced during MNP programs are assessed and mapped in the market funnel of common product development routes. Tips to surpass these challenges are provided,in order to improve market entry success rates of highly promising marine bioactives in current pipelines, highlighting what can be applied to novel and/or ongoing MNP development programs.

Editor(s)
Rampelotto P., Trincone A


Institution
FACULDADE DE CIÊNCIAS DA UNIVERSIDADE DE LISBOA

Where published
Grand Challenges in Marine Biotechnology,Grand Challenges in Biology and Biotechnology

Publication Identifiers
ISSN - 2367-1025
ISBN - 9783319690742,9783319690759

Publisher
Springer International Publishing



Document Identifiers
URL - http://dx.doi.org/10.1007/978-3-319-69075-9_9
DOI - https://doi.org/10.1007/978-3-319-69075-9_9