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Publication details

Document type
Book chapters


Title
How to Succeed in Marketing Marine Natural Products for Pharmaceutical, Cosmetics & Nutraceutical Markets

Participants in the publication
R. Calado, (Author)
M. Costa Leal (Author)
H. Gaspar (Author)
FACULDADE DE CIÊNCIAS DA UNIVERSIDADE DE LISBOA
S. Santos (Author)
FACULDADE DE CIÊNCIAS DA UNIVERSIDADE DE LISBOA
Dep. Química e Bioquímica
CQB - Centro de Química e Bioquímica 
A. Marques (Author)
M. L. Nunes (Author)
H. Vieira (Author)
FACULDADE DE CIÊNCIAS DA UNIVERSIDADE DE LISBOA
Dep. Química e Bioquímica
CQB - Centro de Química e Bioquímica 

Summary
The marine ecosystem shelters a vast number of macro and/ or microorganisms that have developed unique metabolic skills to survive in diverse and hostile habitats. These strategies often result in the biosynthesis of an array of secondary metabolites with specific activities and functions in the cellular context. Several metabolites can give origin to high-value commercial products for nutraceutical, pharmaceutical and cosmeceutical markets, amongst others. This chapter outlines those industries paths for marketing marine natural products (MNP), from discovery and development up to final product marketing. Focus is given on compounds that successfully reached the market and particularly, the approaches employed by the nutraceutical, pharmaceutical, and cosmeceutical companies that succeeded in marketing those products. Some key failures in each market segment are analysed, allowing lessons to be learned and key hurdles to be avoided in MNP development. The main challenges faced during MNP programs are assessed and mapped in the market funnel of common product development routes. Tips to surpass these challenges are provided,in order to improve market entry success rates of highly promising marine bioactives in current pipelines, highlighting what can be applied to novel and/or ongoing MNP development programs.

Editor(s)
P.H. Rampelotto, A. Trincone

Date of Publication
2018

Institution
FACULDADE DE CIÊNCIAS DA UNIVERSIDADE DE LISBOA

Where published
Grand Challenges in Marine Biotechnology

Publication Identifiers
ISSN - 2367-1017
ISBN - 9783030098667

Edition
Grand Challenges in Biology and Biotechnology

Number of pages
86
Starting page
317
Last page
403

Document Identifiers
DOI - https://doi.org/10.1007/978-3-319-69075-9
ISBN - 978-3-030-09866-7


Export

APA
R. Calado, , M. Costa Leal, H. Gaspar, S. Santos, A. Marques, M. L. Nunes, H. Vieira, (2018). How to Succeed in Marketing Marine Natural Products for Pharmaceutical, Cosmetics & Nutraceutical Markets. Grand Challenges in Marine Biotechnology, 317-403

IEEE
R. Calado, , M. Costa Leal, H. Gaspar, S. Santos, A. Marques, M. L. Nunes, H. Vieira, "How to Succeed in Marketing Marine Natural Products for Pharmaceutical, Cosmetics & Nutraceutical Markets" in Grand Challenges in Marine Biotechnology, 2018, pp. 317-403

BIBTEX
@incollection{40566, author = {R. Calado, and M. Costa Leal and H. Gaspar and S. Santos and A. Marques and M. L. Nunes and H. Vieira}, title = {How to Succeed in Marketing Marine Natural Products for Pharmaceutical, Cosmetics & Nutraceutical Markets}, booktitle = {Grand Challenges in Marine Biotechnology}, year = 2018, pages = {317-403}, address = {}, publisher = {} }